Threads Hosts First Awards Show Announcements For The 2023 Streamy Awards (Full Nominations List)

Instagram’s newest innovation, Threads, a text-based app most comparable to Twitter, is entering a traditional social media sphere–awards show announcements. The platform partnered with the Streamy Awards to announce the 2023 nominees in the Lifestyle, Beauty, and Breakout Creator categories.

TikTok creator Jake Shane was a part of the announcement process, posting brief videos announcing each respective category. Shane himself was nominated for Breakout Creator, alongside emerging household names Drew Afualo, Dylan Mulvaney, and Alix Earle. Shane was recently named “TikTok’s favorite comedian” by Rolling Stone.

The 2023 Streamys will serve as the awards’ 13th ceremony. The show will be hosted by 16-time nominee and seven time winner MatPat, the creator of the Game Theorists. The awards ceremony was dubbed “a crystal ball of culture” by Forbes, and serves as a reflection of the ever evolving nature of digital culture. Once covering primarily YouTube creators, the show has since expanded to include creators from numerous platforms.

Threads Of Thought

Instagram and Threads users were quick to react to the nominations for some of their favorite digital creators. Many of those nominated in breakout categories continue to engage in further projects and community initiatives, notably Alix Earle’s scholarship at the University of Miami, Dylan Mulvaney’s continued LGBTQ+ advocacy work, and Drew Afualo’s podcast on misogyny on the internet, “The Comment Section With Drew Afualo.”

Threads has continued to explode since the launch of the app as of late. The platform has nearly 300 million active users as of this time.

Elsewhere, the podcast category provided an interesting selection of nominees.

Some were disappointed to not see their favorite podcasts receive one of the coveted nominations at the Streamys in this category, but fans of the H3 podcast were excited to cheer on their favorite team. H3 is hosted by Ethan and Hila Klein.

Amid the historic announcement, Threads continues to see rapid growth as a social media platform. Millions of users flocked to sign up upon its launch several weeks ago. Threads emerged months after billionaire tech entrepreneur Elon Musk purchased Twitter. Twitter previously held the spot as the only text-based legacy social media brand, and following a series of controversial policy changes, many users dropped from the platform.

Enter Meta with Threads. The competitor text-based platform offers more protections against hate speech than Musk’s Twitter, with Meta CEO Mark Zuckerberg confirming that more Threads features are in the works. The Streamys will be held on August 27, 2023, and will be hosted by MatPat. Updates on the awards show can be found via Threads here.

Threads recently launched a “Following” feed option and translations for users on the platform. Since the launch of Threads, the Instagram team has been listening to community feedback and is working as quickly as possible to deliver new updates to improve people’s experience.

• “For you” / “Following” feed: Your feed on Threads allows you to view posts from other profiles, with two options:

  • For you is a view of your Threads feed that includes a mix of posts from profiles you’ve chosen to follow and recommended accounts.

  • Following will only show posts from people you follow in chronological order.

• Translations: Threads posts in feed are translated automatically based on the language they’re written in and the language settings of the person viewing it.

  • If you see a thread in a different language, and your language is available as a translation, you can tap the translation button at the bottom right of the post or reply to see it.

Additional features in this update include: new categories to sort your Activity feed so you can filter by Follows, Quotes and Reposts, a Follow button on your followers list to easily follow other accounts back, the ability to see posts you’ve liked in your settings and the option for private accounts to batch “approve all” follow requests.

Many users have been requesting additional features of Mark Zuckerberg, to which he has been responding on platform to.

Adam Mosseri has also been creating video content surrounding the latest Threads updates.

Threads is set to roll out additional updates that may hit before the Streamys Awards on August 27th.

Fans are eager to see some of the show performances, sketches and more.

Full Nominations List

CREATOR OF THE YEAR

Airrack

Alix Earle

Charli D’Amelio

Jay Shetty

JiDion

Logan Paul

Mikayla Nogueira

MrBeast

Ryan Trahan

Zach King

SHOW OF THE YEAR

AMP

BRYCE • Brandon Rogers

Challenge Accepted • Michelle Khare

Chicken Shop Date • Amelia Dimoldenberg

Good Mythical Morning

Hot Ones • First We Feast

I spent a day with • Anthony Padilla

RDCWorld

Sam and Colby

UNHhhh • WOWPresents

STREAMER OF THE YEAR

Emiru

HasanAbi

Ironmouse

IShowSpeed

Kai Cenat

Ludwig

Quackity

tarik

Valkyrae

xQc

INTERNATIONAL

Enaldinho (Brazil)

Gaules (Brazil)

ibai (Spain)

Khaby Lame (Italy)

Mikecrack (Spain)

SHORT FORM

the cheeky boyos

Chris Olsen

Connor Price

Elyse Myers

Rich Black Guy

INDIVIDUAL AWARDS

BREAKOUT CREATOR 

Alix Earle

Drew Afualo

Dylan Mulvaney

Jake Shane • octopusslover8

Keith Lee

BREAKOUT STREAMER 

Agent00

ExtraEmily

Fanum

filian

Shylily

COLLABORATION

albert_cancook, Chef Rush • Protein Burrito with The Big Man Chef Rush

Cleo Abram, Marques Brownlee • Quantum Computers, explained with MKBHD

Cooking With Lynja, Nick DiGiovanni • Japan Vlogs

Haley Kalil, Jared Leto • In this economy

MrBeast, Dwayne “The Rock” Johnson • Surprised he didn’t pick rock every time

CREATOR FOR SOCIAL GOOD

Beast Philanthropy

DrLupo • St. Jude Children’s Research Hospital

Invisible People

jacksepticeye • World Central Kitchen

MrBallen • MrBallen Foundation

CREATOR PRODUCT

BÉIS • Shay Mitchell

CrunchLabs • Mark Rober

Feastables • MrBeast

POPFLEX • Blogilates

PRIME • Logan Paul x KSI

CROSSOVER

Hailey Rhode Bieber

Jonas Brothers

Kate Hudson

Lili Reinhart, Camila Mendes, Madelaine Petsch • blondebrunetteredhead

Paris Hilton

FIRST PERSON

Airrack

BENOFTHEWEEK

Danny Duncan

Ryan Trahan

Safiya Nygaard

JUST CHATTING

HasanAbi

Kai Cenat

Quackity

xQc

YourRAGE

VARIETY STREAMER

Emiru

IShowSpeed

LIRIK

Ludwig

Valkyrae

VTUBER

filian

Gawr Gura

Ironmouse

Jaiden Animations

shxtou

MUSIC AWARDS

ROLLING STONE SOUND OF THE YEAR

Area Codes • Kaliii

Boy’s a liar Pt. 2 • PinkPantheress, Ice Spice

GOATED. • Armani White

Here With Me • d4vd

In Ha Mood • Ice Spice

Made You Look • Meghan Trainor

Players • Coi Leray

Pretty Girls Walk • Big Boss Vette

Unholy • Sam Smith, Kim Petras

What It Is • Doechii

SHOW AWARDS

PODCAST

Call Her Daddy

H3 Podcast

IMPAULSIVE

On Purpose with Jay Shetty

The Yard

SCRIPTED SERIES

BRYCE • Brandon Rogers

Dhar Mann

The Game Theorists

Ginormo! • Steven He

RDCWorld

UNSCRIPTED SERIES

Challenge Accepted • Michelle Khare

Chicken Shop Date • Amelia Dimoldenberg

Hot Ones • First We Feast

I spent a day with • Anthony Padilla

Sam and Colby

SUBJECT AWARDS

ANIMATED

Haminations

HELLUVA BOSS • Vivziepop

Jaiden Animations

The Land of Boggs

MeatCanyon

BEAUTY

Brad Mondo

colleen.makeupp

Mikayla Nogueira

MissDarcei

NikkieTutorials

COMEDY

DeMarcus Shawn

Kris Collins

Lucas Lopez

The McFarlands

RDCWorld

COMMENTARY

Chad Chad

D’Angelo Wallace

Danny Gonzalez

Kurtis Conner

penguinz0

COMPETITIVE GAMER

iiTzTimmy

Scump

tarik

TenZ

Typical Gamer

DANCE

Cale Brown

Enola Bedard

Matt Steffanina

Merrick Hanna

yoolwxnder

FASHION AND STYLE

Gunnar Deatherage

Kenz Lawrén

Max Alexander

Mina Le

Wisdom Kaye

FOOD

Alexis Nikole

Chef Reactions

Cooking With Lynja

Nick DiGiovanni

Nigel Ng

GAMER

Aphmau

Caylus

Dream

Markiplier

TommyInnit

HEALTH AND WELLNESS

Austen Alexander

Doctor Mike

Dr Julie

HealthyGamerGG

LeanBeefPatty

KIDS AND FAMILY

Brittikitty

Gracie’s Corner

Ms Rachel

Rebecca Zamolo

Recess Therapy

LEARNING AND EDUCATION

Big Weird World

Colin and Samir

TierZoo

Tom Scott

Veritasium

LIFESTYLE

AMP

Bretman Rock

Charli D’Amelio

Kara and Nate

Sofia Richie Grainge

NEWS

Brian Tyler Cohen

Gay News • Josh Helfgott

HasanAbi

The Philip DeFranco Show

Task & Purpose

SCIENCE AND ENGINEERING

Allen Pan

Hacksmith Industries

I did a thing

Mark Rober

techjoyce

SPORTS

Deestroying

Duke Dennis

Good Good Golf

Jesser

Olivia Dunne

TECHNOLOGY

iJustine

Linus Tech Tips

Marques Brownlee

Mrwhosetheboss

Supercar Blondie

CRAFT AWARDS

CINEMATOGRAPHY

Ashley Xu

Cole Walliser

Lyrical Lemonade

Recider

Will Freeark

EDITING

Cooking With Lynja

Jet Lag: The Game

Kelly Wakasa

Savanah Moss

Yes Theory

VISUAL AND SPECIAL EFFECTS

Buttered Side Down

Corridor Crew

Justin Yi

SoKrispyMedia

Zach King

WRITING

CalebCity

Dami Lee

Josh Zilberberg

Leo González

Petey

BRAND AWARDS

STREAMYS BRAND AWARDS: AGENCY OF THE YEAR

BENlabs

Content+

kvell

Reach Agency

Whalar

STREAMYS BRAND AWARDS: BRAND ENGAGEMENT

Dumb Ways to Die • PlaySide Studios

Feastables • MrBeast

No Drone? No Problem! • Insta360

Subs for Subs • Jersey Mike’s x TSM

SweeTARTS Film Fest on TikTok • SweeTARTS x Content+

STREAMYS BRAND AWARDS: BRAND OF THE YEAR

Barbie • Mattel

Chipotle Mexican Grill

Insta360

Old Spice • Procter & Gamble

Prime Video • Amazon

STREAMYS BRAND AWARDS: BRANDED SERIES

A Style Is Born • Wayfair x Made In Network

LIVE@4:25 • Totino’s Pizza Rolls x the cheeky boyos, Flighthouse, Content+

Plot Pitch • Prime Video

Real People, Real Stories • AARP

Who Wore It Best • Netflix x Harry Jowsey

STREAMYS BRAND AWARDS: BRANDED VIDEO

ASMcaR • Nissan x Donut

Give Odor The Bird • Old Spice x SypherPK x United Esports

My poor friend • Photoshop Express x beeveekee

Wait for it #corn • Chipotle Mexican Grill

When u meet her dad and Old Spice saves the day • Old Spice x Adam W

STREAMYS BRAND AWARDS: INFLUENCER CAMPAIGN

#heinzmasterz • Heinz x Whalar

Blasting to the Top • Gel Blaster x BENlabs

Chainsaw Man Viewing Party • Chainsaw Man x Crunchyroll

DiGiorno Made Us Do It • DiGiorno x Reach Agency

Nebula • Standard

STREAMYS BRAND AWARDS: SOCIAL IMPACT CAMPAIGN

Barbie You Can Be Anything Series • Barbie x Mirrored Media

Loot for Good • Call of Duty Endowment x Activision

Play by the Rules • International Committee of the Red Cross x PopShorts

Real Recipes for Real Change • Chipotle Mexican Grill x The Farmlink Project x Nick DiGiovanni

The ReTok Shop • Nature Valley x Content+

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