The NFL Responds To Travis Kelce’s Claims On Overdoing Taylor Swift Marketing

The NFL has responded to the Kansas City Chiefs‘ tight end Travis Kelce’s comments on ‘overdoing it’ with the Taylor Swift marketing.

On Jason Kelce’s podcast, New Heights, the professional football player admitted that the league was ‘overdoing it a little bit’ when it when it came to its coverage of himself and Taylor Swift.

“We frequently change our bios and profile imagery based on what’s happening in and around our games, as well as culturally. The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real-time, as it’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport. The vast majority of our content has remained focused on the game, our players, and a variety of other initiatives – including our ‘Toy Story Funday Football’ alt-cast, the international games, and more,” read the statement from the NFL that was released to PEOPLE.

The Kansas City Chiefs tight end Travis Kelce, and the NFL have had a pretty good two games as of late. With rumors that Kelce and Swift are an item, the NFL has seen a ratings boost for the games Swift has been in attendance for.

This weekend’s game against Rodgers’ New York Jets averaged 27 million viewers – topping off at around 29 million during the second quarter.

Kelce’s jersey sales have blown through the roof over 400% and the star has gained hundreds of followers. The NFL’s Twitter/X account added Swift’s image to its main profile header and even changed its bio to reflect the cultural phenomenon.

“I think everybody is just, like, overwhelmed,” Teacvis shared when asked by Jason if the NFL promoting his personal life & famous faces was getting to be too much.

As of Sunday’s game, Swift was joined by Ryan Reynolds, Hugh Jackman, Blake Lively, and Sophie Turner among many others.

NBC and the NFL didn’t hesitate to make sure the viewers at home and on social media knew that.

Jason followed up by taking the topic to a “bigger picture” perspective, asking Travis if the NFL dotes on famous faces a little too much during games.

Personally, Travis finds it “fun” seeing celebrities at games – but he added: “I think it brings a little more to the atmosphere, it brings a little bit more to what you’re watching. But at the same time, I think…”

Travis Kelce revealed that his mother enjoyed the recent game with Taylor Swift.

“I know mom enjoyed it. I shot her a text, I didn’t get a chance to see her, so I shot her a text right after the game on the bus ride to the airport and was like, ‘Hey, Mom, sorry I didn’t get to catch you before I left, but I hope you enjoyed the game. I appreciate you always trying to make it to both of our games.” It sounded like their mother was able to confirm that everyone had a great time, with Travis Kelce adding, “She also told me thank you because she was in an alternate universe, she was sitting there with Deadpool and Wolverine.” Travis Kelce continued, “It was a hot ticket, man, you know what I’m saying? That suite was rockin’. They were enjoying themselves.”

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