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The “Coastal Grandmother” Aesthetic Is Trending + Coming Back Into Style

April 07, 2022

The “coastal grandmother” lifestyle trend and love for this aesthetic has resurfaced on TikTok and just in time for Nancy Meyers’ new directing project coming to Netflix. What is the “coastal grandmother” aesthetic you might ask? TikTok user @lexnicoleta made a video coining and defining the term to be the aesthetic of a neat and tidy wardrobe, having a wide-open kitchen, and living a calm, serene life in a beach house. Some examples that embody this are represented in films like “Something’s Gotta Give” and “It’s Complicated”, both films directed by Nancy Meyers. 

The wardrobe mainly consists of white turtlenecks, straw beach hats, and soft blue denim jeans. For the kitchen aspects, the essentials include adorable kitchen decor, bowls of lemons everywhere, freshly picked vegetables from the garden out back, and many cookbooks. There are also other elements to the aesthetic, like an endearing, cozy soundtrack. @lexinicoleta also posted a playlist to TikTok, with the title “coastal grandmother”, including the songs “This Will Be (An Everlasting Love) by Natalie Cole and “L-O-V-E” by Nat King Cole. 

https://twitter.com/kelsaywhat/status/1512152653366706177?s=20&t=Odx1YYRFWqIUlovCVHqTPg

Back in December, the trend was called “Nancy Meyers chic” and evolving into “coastal grandmother” has made it a bit more specific to the overall aesthetic. Don’t worry though, because if you are wanting to get into this aesthetic, but don’t have a beach house, you can still participate in the trend by “pretending” and still achieve the aesthetic. Some easy steps include: pouring a glass of wine, lighting a fire or some candles, putting on your favorite cozy, fun playlist, making a delicious healthy meal with some vegetables you can imagine are from your backyard garden, and then sitting down and relaxing to watch a Meyers film.

Over the last 40 years, Nancy Meyers has blessed movie lovers with iconic characters, quotes, and kitchens.

Now, the writer/director behind The Parent Trap, Something's Gotta Give, The Holiday, and It's Complicated will write, direct and produce her new feature film for Netflix! pic.twitter.com/Nc4IEL3vTp

— Netflix (@netflix) April 5, 2022

Meyers’ film repertoire spans from a remake of “The Parent Trap” to “The Holiday”, ending with the 2015 film “The Intern” starring Robert DeNiro and Anne Hathaway. Fans are so excited about her return to the film industry, seven years later. Netflix’s official Twitter account tweeted about her return, and fans are flocking to the “coastal grandmother” trend once again. The plot and release date of the film is unknown, but we can all just agree that it will be a wonderful and heartwarming film no matter what.