Smart Ways to Promote Your YouTube Channel

February 02, 2021

Do you have a fascination or skill you want to share with the world? Maybe you’re obsessed with true crime stories, and want to create a series of mini-documentaries? Are your friends always asking you to share your hair and make-up tips? Perhaps you’re a gamer and streamer, and want to move some of your content onto YouTube? Whether your channel is already successful, or currently just an idea in your head, there are always ways to promote your content and grow your audience. 

Invest Up Front, Reap the Benefits Later

If you’re just starting out, investing in advertising and incorporating paid promotions into your channel is a quick way to expand your reach. It can be intimidating to bet on yourself – sometimes, we can be reluctant to take a leap of faith in order to achieve our dreams, or bring our passion projects to life. When start-up costs look prohibitive, and the future uncertain, it can seem simpler and smarter to play it safe – but it doesn’t have to be that way. While it’s not always easy to find funding for advertising, especially before your channel starts bringing in money, personal loans can provide the financial boost you need to get off the ground, and look sleek and professional while doing so. There are different options available, and the income from all your new clicks and subscribers will soon offset your monthly repayments.

Know Your Market & the Industry 

Whether you’ve been in the YouTube game for a while now, or whether you’re a fresh-faced newbie raring to go, everybody can benefit from market research and a deeper knowledge of the world of online content. Who’s your target audience? What do they find entertaining or informative? Consider gathering intel through informal surveys, scoping out the competition, and reading around your subject. With this information in mind, what’s unique about you and your approach that might appeal? 

Similarly, what tips and tricks have other YouTubers found helpful? What software and equipment do they use? How have they bagged high-profile sponsors? This tip also applies to your finances, and how you can manage them. For example, did you know that adjustable repayment plans can help you get existing credit card debt under control? It’s important to be aware of every avenue and resource available to you – and use them to your advantage.

Consider Additional Talent

As your channel grows, you may want to consider taking on some extra hands. Maybe you need somebody who’s a whizz at sound mixing, or an editor to give your channel the slick, signature vibe your viewers will recognize and love. In all industries – but especially the creative world – what you get is what you pay for. Your perfect animator, co-star, camerawoman, or sound tech may not come cheap, but there are ways to ensure you can afford the best. 

Have the Right Tools

A good workman never blames his tools. That said, your viewers will notice and appreciate the benefits of high-definition, crisp, clear sound quality, and ambient lighting (and who doesn’t want that airbrushed glow?). A professional finish will help you stand out from the crowd, and for that you need the right equipment. Whether it’s a green screen, a new tripod, or just a ring light to give you the confidence you need to need to be your most authentic self on camera, budgeting for effective and long-lasting audio-visual equipment is an absolute must.