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Pharrell Trends As He Was Named Louis Vuitton’s New Men’s Creative Director

February 14, 2023

The 13-time Grammy winning singer-songwriter and producer Pharrell Williams is officially entering a new venture–high fashion. Today, he was named the new Men’s Creative Director of luxury fashion house Louis Vuitton. Pharrell is continuing former long time creative director Virgil Abloh’s legacy, after he passed away in 2021 due to cancer. Abloh was 41. The position was left entirely vacant since Abloh’s death. Additionally, Abloh founded high-fashion brand Off White prior to his passing.

Abloh was known for his ability to incorporate popular streetwear styes into the high fashion world. This is not Williams first rodeo when it comes to fashion, and he has proven his ability to achieve a similar phenomenon–he has collaborated with a number of prominent fashion brands, including Billionaire Boys Club,  Moncler, Karl Lagerfeld, and Adidas. He also previously collaborated with Louis Vuitton twice in 2004 and 2008.

Louis Vuitton chairman and CEO Pietro Beccari, said “his creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.”

Pharrell is now the new Creative Director for men’s Louis Vuitton

He has taken over Virgil Abloh’s role with Louis Vuitton pic.twitter.com/tomms0i6Im

— DailyRapFacts (@DailyRapFacts) February 14, 2023

The brand selected Pharrell as their new Men’s Creative Director because of his”creative enterprises [that] expand from music to art and to fashion.” Pharrell’s long praised red carpet style likely also played a role in their decision. His ability to connect style elements to visual aesthetics is starting conversation on Twitter.

I’m actually interested in Pharrell at LV — His impact on hype style + culture is undeniable. He’s Cupid’s a lane of his own for decades now. Has society forgotten our BBC, soho shopping, raccoon tail tumblr outfit roots? Recipes have been forgotten

— Shelby Ivey Christie (@bronze_bombSHEL) February 14, 2023

Pharrell’s music videos that accompany his several hit songs are known for their uniquely creative style. The videos are collaborations with several different directors. Some argue that the diversity of Pharrell’s projects proves his versatility as a creative director.

Some high fashion fans feel that Louis Vuitton didn’t think this through, but others feel that the brand made the perfect decision to appoint Pharrell to carry on Abloh’s legacy.

BREAKING

Pharrell Williams is to succeed Virgil Abloh as the CD of Louis Vuitton!! pic.twitter.com/ygkSiJHxUH

— Kea (@jacquemusx) February 14, 2023

Pharrell the waviest cuz he never in any drama bro just keep leveling up with a clean face repeatedly.

— CHASE. (@ChaseNCashe) February 14, 2023

https://twitter.com/DennisTodisco/status/1625569766852202518?s=20&t=V881p7sR5GAsxArGItwzxw

Much of Pharrell’s music defined the 2010s, even featuring in several film franchises, including the animated Despicable Me series, which stars Steve Carrell as Gru, the film’s anti-hero. and in 2022 he cemented himself as an important industry figure with Gen Z. Several trends soundtracked by Pharrell’s solo and collaborative works took over the for you page last spring and summer.

One such trend incorporates the song “Just a Cloud Away” from the Despicable Me 2 soundtrack, and TikTok creators used it to share stories of moments that exceeded their expectations–from new jobs to relationships.

Another humorous trend was soundtracked by “Cash In, Cash Out”, which also features rappers 21 Savage and Tyler the Creator. This trend had creators writing funny captions to describe themselves or their exes alongside the popular 1970s Mr. Men and Little Miss cartoons.

Now, newer Pharrell fans can continue to watch his successful career blossom, from the for you page to the fashion runway. His first collection is currently set to debut at Paris Fashion Week this June.