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Kim Kardashian Unveils New Skims Campaign Featuring Models With Disabilities
Kim Kardashian’s shape wear company, SKIMS, was first launched in 2019, and has become increasingly popular since its launch after Kardashian expanded the size range. On the company’s website, models are seen wearing a wide variety of sizes, and the clothing additionally offers nude colored garments suitable for an extensive range of different skin tones. The latest marketing move was to include models with disabilities for Kim’s latest product launch–undergarments that allow people living with disabilities that limit mobility in their legs to dress themselves, known as adaptive clothing.
TikTok creators living with disabilities praised the product launch, as it is normalizing models with disabilities, and inviting other popular clothing brands to consider making more accessible clothing options. Conservative media personality Candace Owens was quick to criticize Kardashian’s brand choice, and several TikTok creators fired back at her negative commentary.
Taylor Lindsay-Noel (@accesbytay) took to TikTok to explain the importance of understanding the need for inclusivity, specifically from able-bodied people who have not dealt with the same day-to-day challenges as people with disabilities. Noel went on to share that she was born able-bodied, and has experienced both ends of the situation.
Another TikTok creator named Steffi G. (@therealsteffig) also stitched Owens’ negative commentary to fight against the stereotypical perceptions about people with disabilities. Commenters on the video suggested that Steffi check out other brands who recently announced their commitment to inclusivity of the disabled community, including Selena Gomez’ Rare Beauty and Lizzo’s Yitty.
Another TikTok creator named Liv (@chronicallyillandhot) used her platform to break down exactly what adaptive clothing is, and how it improves the lives of people living with disabilities.
On Twitter, many pointed out that Kardashian’s inclusion of models with disabilities to showcase the adaptive clothing line could pave the way for more opportunities in the fashion industry for the disabled community. The Kardashian family has notably founded several clothing, makeup, and skincare lines throughout their careers in the public eye, and Kardashian’s use of her major platform could make way for positive changes.
Love that Kim included a disabled woman in her latest campaign for skims. I know that's going to brighten a lot of eyes pic.twitter.com/PjFK9ou25R
— KeShaun Burgess-Wade (@westvenchy) December 15, 2022
Just saw a video clip of @RealCandaceO complaining about @skims and inclusivity using people in wheelchairs for their ads. Except that’s it’s an adaptive line specific to disabled customers. She really is a disgusting person. pic.twitter.com/SOs9swgc1P
— Drew (@Drew_TandB) March 21, 2023
Candace Owens attracted further criticism on Twitter. SKIMS’ adaptive clothing allows for more personal privacy and independence for the disabled community, and some felt that Owens comments on such a personal matter were out of line.
Why is @RealCandaceO mad @skims is inclusive and has adaptive underwear? Like is the issue she doesn’t want disabled people to be able to put on their own underwear or use shape wear? What a weird thing to have an opinion on weirdo #adptiveclothing #skims
— Nicola grantham (@nglt86) March 21, 2023
One of the models from the SKIMS campaign came forward and commented on Owens’ video. Haleigh Rosa emphasized the importance of normalizing the visibility of people with disabilities in fashion campaigns, and told viewers to get more comfortable with seeing disabled bodies in the media.
Adaptive clothing in a wide range of sizes, colors, and cuts is now available on the SKIMS official website. Kardashian is yet to comment on Owens’ criticism of the inclusion of models with disabilities in her SKIMS campaign.
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