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- Dylan Mulvaney Says Bud Light Did Not Reach Out During Backlash on Pride Campaign And Should Never Have Partnered Together
Dylan Mulvaney Says Bud Light Did Not Reach Out During Backlash on Pride Campaign And Should Never Have Partnered Together
Dylan Mulvaney just took to social media to let her audience know that Bud Light never reached out after the hate she received for her advertisement partnership, and the TikTok star also admitted she is afraid to leave her home now more than ever.
As many recall, many right-winged users flooded the internet after Dylan Mulvaney partnered with Bud Light on an Instagram campaign. The social media sensation promoted the company’s “Easy Carry Contest” on social media dressed as Audrey Hepburn and even showcased a new can. Yet, those like Kid Rock emphasized how wrong it was for the company to be supporting someone like Mulvaney.
Many users online were upset with Rock’s response, while others took to social media to flood Mulvaney’s page with hate comments. In light of the situation, many TikTokers trolled the ordeal with how conservatives claim to be overreacting. Caitlyn Jenner even criticized a Nike ad with the TikTok talent as well.
And at the end of pride month, Mulvaney took to social media to exclaim how upset she is with Bud Light for not standing by her through all of the backlash.
On top of that, the TikTok star went on to admit that she still had the special can with her face, but will most likely have to hide it in a museum one day behind bullet proof glass. Mulvaney also emphasized how important it is to stand by trans people no matter what, and even suggested that Bud Light should have not partnered with her at all if they couldn’t stand by the social media sensation in a time of need.
In the end, Mulvaney admitted that she does love beer and she will continue to drink responsibly. Mulvaney even gave users a place to donate their funds this pride month pointing out the Transgender Law Center with a link in her bio.
The CEO of Anheuser Busch InBev recently claimed that the beer should be about bringing the people together after facing the months of backlash following its partnership. In an appearance on the program CBS This Morning, CEO Brendan Whitworth said the company has become entangled in “divisive” conversations it should not be apart of.
.@AnheuserBusch CEO Brendan Whitworth says his company has begun sending financial assistance wholesalers, who he says have been impacted by the recent controversy surrounding a Bud Light promotion with Dylan Mulvaney. pic.twitter.com/fpEzyBWuFW
— CBS Mornings (@CBSMornings) June 28, 2023
He stated, “I think the conversation surrounding Bud Light has moved away from beer, and the conversation has become divisive. And Bud Light really doesn’t belong there. Bud Light should be all about bringing people together.”
Just after this, Bud Light lost its top spot of the beer sales chart to Model as some conservatives continue to boycott. Others have also pointed out a recent ad that launched featuring beachgoers, fishermen, and nostalgia many know for the brands recent years.
The CEO did not directly defend the corporation’s decision to partner with a trans influencer or to support the trans community more broadly at a time when the community is facing a barrage of legislation across the country.